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Formae

Product Designer

Arezzo

THE POP SPIRIT OF METAL

The story of the Formae brand originates in the valleys of Arezzo from the new generation of a family company, Laura and Simone Tramonti. The heart of the business is the metal carpentry where the forty-year experience of their father, Gennaro Tramonti, is held and the vision is to transform this skills in a design-oriented project.


The Formae collections, designed with the art direction of Leonardo Fortino and in collaboration with several designers, are conceived as functional domestic presences, featuring pure geometries and linear surfaces, deliberately simple and embellished by craftsmanship.


A short description of your collection.


The main trait of Formae furnishings, in addition to the aesthetic, clean and geometric aspect, is empathy, the ability to be able to create a special relationship with those who decide to bring these products to their homes. I like to think that they are considered roommates, domestic totems capable of both amplifying moments of sharing and of mitigating our loneliness.


What inspires you?


Our father has always worked the metal. My brother Simone and I have lived in the workshop since childhood; it was easy to grow with the idea that through iron you can do an infinite number of things. Formae was born precisely in this context, from the desire to transform our family skills in the light of a design-oriented vision.


Your style in three words.


Dreamlike, empathetic, popular. On our facebook page we asked each of our designers three words to describe Formae and its characteristics. These are the adjectives that most impressed me.


Detail makes a difference... What’s yours?


The ability to combine industry and craftsmanship to create accurate and democratic products, designed for people and their real needs.


Which object do you wish to design?


We have many projects in the drawer, but for me the most important thing is to keep the concept of objects: minimal, geometric, desiderable with a discreet charm, never over the top.


If your brand was a song?


Otis Redding's "Sitting on the dock of the bay": the whistled verse is a hymn to joy in a pop key, which I would like to reverberate, through a small echo, in all the Formae collections.

Products:

Formae

Valet stand with essential lines, functional and elegant. Available in blue, black and white.

400,00 €
In Stock
Formae

Essential and functional valet stand inspired by the arch shape. Available in black and white.

350,00 €
In Stock
Formae

A versatile and orginal piece featuring different functions, coffee table and magazine rack, according to its position.

125,00 €
In Stock
Formae

An original suspension vase holder, created by laser cutting a circular shaped sheet.

45,00 €
In Stock
Formae

A pendulum clock that is also a display shelf for small objects. Available in black, green and white.

400,00 €
In Stock
Formae

A magazine rack that comes from the study of simple geometric shapes and combines them with balance and accuracy. Available in orange, blue, black and white.

160,00 €
In Stock
Formae

Loop combines the function of the mirror with the one of the coat hanger. It is available in 3 colors.

140,00 €
In Stock
Formae

A kitchen cart featuring a young and sparkling design. A multifunctional object that adds a character to each space. Available in blue, yellow and white.

550,00 €
In Stock
Formae

Height-adjustable floor lamp featuring a minimal structure, ideal for lighting a room or reading a book while sitting on the sofa. Available in white, black or sage green.

380,00 €
In Stock
Formae

Coffee table in painted steel, composed of two modules of different height and shape, which can be combined or used separately.

400,00 €
In Stock
Formae

The silhouette of a turreted city draws the Zenobio coat hanger, a monument rendered on a domestic scale. Available in 4 colors.

670,00 €
In Stock
Formae

A coat hanger featuring a distinctly graphic line, which is also a mirror and change tray. Available in blue, white and orange. 

50,00 €
In Stock
Formae

The Fragrant City, suspended between myth and magic, is the inspiration of the Damasco bookend. It is available in 3 different models - square, house, arcade - that refer to urban views. Here we present the Damasco square in 4 colours.

50,00 €
In Stock
Formae

The Fragrant City, suspended between myth and magic, is the inspiration of the Damasco bookend. It is available in 3 different models - square, house, arcade - that refer to urban views. Here we present the Damasco house in 4 colours.

50,00 €
In Stock
Formae

The Fragrant City, suspended between myth and magic, is the inspiration of the Damasco bookend. It is available in 3 different models - square, house, arcade - that refer to urban views. Here we present the Damasco arcade in 4 colours.

60,00 €
In Stock
Formae

A coffee table - console table in steel and ash wood, composed of modules that can also be used separately. A multifunctional piece of furniture, suitable for all needs.

400,00 €
In Stock


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